The snowboard brand Burton: Innovation, Passion, and Leadership in the Snowboarding World
When it comes to snowboarding, no brand is more iconic and influential than Burton. As a pioneer in the snowboard industry, Burton has had a profound impact on the sport since its founding in 1977. From developing the first snowboard to leading the industry with innovative technologies, Burton remains a leading brand renowned for its quality, performance, and dedication to the snowboarding community. In this category text, we will explore the history, philosophy, technologies, and range of Burton Snowboards in depth.
History of Burton
The story of Burton began in 1977 when Jake Burton Carpenter developed his first snowboard in his Vermont hometown. At that time, snowboarding was often seen as a fringe sport, but Jake was determined to popularize and develop it. Over the years, Burton has experienced tremendous growth and has taken the sport to new heights.
In the 1980s, Burton grew into one of the most recognized brands in the snowboarding world. They launched innovative products and brought snowboarding to a broader audience. In 1985, they introduced the first snowboard with metal edges, improving performance and control. This was followed by numerous other firsts, including the introduction of EST bindings, which allow for a more direct connection between snowboard and rider.
In the 21st century, Burton continues to lead the snowboarding industry with a constant focus on technological innovation and sustainability. Their commitment to environmental awareness and engagement with the snowboarding community are some of the factors that make Burton a beloved brand among both professionals and amateurs.
Philosophy and Mission of Burton
The philosophy of Burton has always been to make snowboarding accessible to everyone and to push the limits of the sport. They believe in the power of snowboarding as a way to connect people, challenge boundaries, and have fun in the outdoors. Burton strives to create the highest quality products that enhance the snowboarding experience and foster passion for the sport.
Another essential aspect of Burton's philosophy is their commitment to sustainability and environmental awareness. They understand that the future of the sport depends on protecting the natural environment in which it takes place. Burton aims for sustainable production practices, minimizes their ecological footprint, and supports initiatives that protect the winter sports environment.
Technological Innovations of Burton
Burton is known for its technological innovations that have significantly improved the snowboarding experience. Some of the standout technologies include:
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The Channel: Introduced in 2011, The Channel is a mounting system that allows for unlimited adjustment of binding positions. This enables snowboarders to fine-tune their bindings to their riding style and preferences.
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EST Bindings: Burton's EST bindings are designed to work with The Channel mounting system and provide a more direct connection between snowboard and rider. This results in better control and board feel.
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Flying V: Burton's Flying V camber profile combines camber and rocker to enhance the performance and maneuverability of the snowboard. It offers stability at high speeds and playfulness for freestyle tricks.
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Carbon Highlights: By strategically placing carbon fibers in the board, Burton's Carbon Highlights provide extra pop, responsiveness, and power without the extra weight.
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Ankle Hammock: Introduced in their bindings, the Ankle Hammock ensures a snug fit of the snowboard boot, allowing energy to be transferred to the board more efficiently.
The Range of Burton
Burton takes pride in their wide range of snowboard products. Every season, Burton launches a large and renewed collection. Be sure to check out our entire collection of Burton, including:
- Burton snowboards
- Burton bindings
- Burton snowboard boots
- Burton snowboard clothing
- Burton snowboard bags
- Burton gloves